Ted McCarty, general manager of Gibson, viewed Epiphone as an opportunity for Gibson to expand its dealer network while maintaining territorial exclusivity for existing Gibson dealers. Epi’s brothers were unable to bring the company back to its pre-war prominence, and in ’57 they sold Epiphone to the Chicago Musical Instrument Company, Gibson’s parent. Its six-pushbutton pickup selector system on the three-pickup Emperor was an arguable improvement over the six knobs Gibson used on its three-pickup ES-5, but in most areas of the market, Epiphone lagged behind Gibson. The competition extended to the electric line, where in 1937 Epiphone introduced a pickup with individually adjustable pole pieces, and Gibson followed suit in 1940.ĭuring the production hiatus for World War II, Epi Stathopoulo died of leukemia, and when guitar production resumed after the war, the company struggled. In 1931, Epiphone attacked Gibson’s dominance with a line of archtops called Masterbilt, playing on the notoriety of Gibson’s L-5 “Master Model.” Gibson responded with more and larger models, and Epi countered with an even larger model. Epi had the foresight to recognize the rising popularity of the guitar in the late ’20s and, in particular, the role the archtop guitar – an instrument invented by and produced almost exclusively by Gibson – would play in popular music of the coming years. Epaminondas “Epi” Stathopoulo, one of the founder’s three sons, led the company to a prominent position in the tenor-banjo market of the ’20s (an era in which Gibson struggled to develop a competitive banjo model). With roots in Greece and Turkey, Epiphone was founded as the House of Stathopoulo in the early 1900s.

Like most of the Epiphone line of the ’60s, the Casino bore little resemblance to the Epiphones of a decade earlier, much less the ’30s archtops on which the company had built its reputation (be sure to read the feature on the Epi harp guitar in this issue). But thanks to the Beatles, it is probably the best-known of all Gibson-made Epi models. In appearance as well as electronics it ranked well below the semi-hollow Sheraton and Riviera or the solidbody Crestwood Custom. In the Epiphone line of the 1960s, the Casino occupied middle ground.

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